SFSU Student Center,
50th Anniversary
CAMPAIGN VISUAL IDENTITY AND ART DIRECTION: Print, social, and motion
This visual identity and campaign commemorate the 50th anniversary of the San Francisco State University Student Center (known as Cesar Chavez Student Center at the time of the campaign). The building was commissioned following the 1969 student strike to serve as the student union’s headquarters, and was completed in 1975.
As the creative lead, I began by exploring our organization’s archival materials and the University archive to craft the project's overall aesthetic.
Collaboration among our staff was essential to developing a culturally rich and historically grounded visual identity for the 50th anniversary.
Visual media from the 1969 strike served as the main reference for the overall style of the visual identity. Capturing the texture of the leaflets and other ephemera from the strike translated extremely well to digital iterations.
The earliest days of the Student Center were captured on 35mm Kodak slides, which became the image treatment style for this identity.
Informational half-sheet flyers
Collectible photo cards